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Research Article

Tourism Place-Making of Everyday Spaces by Locals: A Case Study of Local Hosts of the Online Travel Platform

일상 공간을 관광 장소화 하는 주민 - 온라인 여행 플랫폼 주민 호스트의 사례-

Jurak Kima*
김 주락a*
aPostdoctoral fellow, BK21 4-Plus Innovations for the Future Land Space, Department of Geography, Seoul National University
a서울대학교 지리학과 BK21 4-Plus 미래국토공간 혁신 교육연구단 박사후연구원
*Corresponding Author
31 October 2021. pp. 485-501
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Abstract

The growth of ICT and the increasing number of new urban tourists who want to explore the everyday life of the destination are attracting locals to be dynamic actors of local tourism. This study aims to understand the ways in which local hosts select places to host tourists and reconfigure those as tourism attractions, and the characteristics revealed in the process. To this end, the study was conducted through qualitative methodologies such as in-depth interviews and participatory observations on local hosts of Airbnb Experiences, an online travel platform. Results are outlined in the following. The place that local hosts choose is the result of everyday practices, such as a place where everyday life and/or one's meaningful experiences take place, and at the same time has universal appeal as a tourism attraction. Then, the selected place is reconstructed as an object of tourism by a place-making process including (re)discovering, interpreting, and designing the place. In this process, local hosts experience a kind of tourism in which they discover newness in their everyday place. Moreover, interactions with guests throughout hosting can also change the way locals understand and use their everyday place. Locals who make everyday places into tourism attractions are producers and consumers of tourism, and bring tourists deep into their daily lives, strengthening the trend of new urban tourism.

Keywords
Local Host
Online Travel Platform
New Urban Tourism
Tourism Place-Making
Everyday Place
Tourism Sharing Economy

‘새로운 도시 관광’ 경향의 확산과 정보통신기술 발달로 주민이 지역 관광의 행위 주체로 주목받고 있다. 이 연구는 관광객을 호스팅하는 주민이 특정 공간을 선택하고, 관광 대상으로 재구성하는 방식과 특성을 고찰했다. 이를 위해 온라인 여행 플랫폼 ‘에어비앤비 체험’의 주민 호스트를 연구 대상으로, 심층 인터뷰와 참여관찰 등 질적 방법론을 통해 연구를 수행했다. 주민 호스트가 호스팅 대상지로 선택하는 공간은 주로 일상을 영위하거나 특별한 장소경험이 녹아있는 일상적 실천의 산물인 곳으로, 동시에 관광 대상으로의 보편적 매력을 갖춘 곳이다. 주민 호스트는 선택한 공간을 (재)발견하고, 해석, 기획하는 장소성 만들기 작업을 통해 관광의 대상으로 재구성한다. 이 과정에서 주민은 자신의 일상이 벌어지는 익숙한 공간에서 새로움을 발견하는 일종의 관광 경험을 하게 된다. 그리고 호스팅 전반에 걸쳐 일어나는 게스트와의 상호작용은 주민이 공간을 이해하고 이용하는 방식에 변화를 유발하기도 한다. 일상 공간을 관광 장소화하는 주민은 관광의 생산자와 소비자 역할을 하며, 관광객을 일상 깊숙이 불러와 새로운 도시 관광의 경향을 강화한다.

키워드
주민 호스트
온라인 여행 플랫폼
새로운 도시 관광
관광 장소화
일상 공간
관광 공유경제
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Information
  • Publisher :The Korean Geographical Society
  • Publisher(Ko) :대한지리학회
  • Journal Title :Journal of the Korean Geographical Society
  • Journal Title(Ko) :대한지리학회지
  • Volume : 56
  • No :5
  • Pages :485-501
  • Received Date : 2021-09-23
  • Revised Date : 2021-10-22
  • Accepted Date : 2021-10-23
  • DOI :https://doi.org/10.22776/kgs.2021.56.5.485
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