Journal of the Korean Geographical Society ISSN:1225-6633(Print) 대한지리학회지

Transportation policy to facilitate the public mode use is of the foremost importance to the local governments of Metropolitan Seoul, regarding the economic and environmental consequences of the increasing use of car. Understanding the travel behaviour is essential to the establishment of proper policy to guide more people to the use of public modes instead of private. The paper reports a result of sequential analysis of individual travel behaviour in Metropolitan Seoul, using a multi-dimensional motif search technique applied to Smart Card data that integrates individuals’ different public mode uses. Groups of travel patterns with similar sequential information identified distinctive travel behaviour between Seoul north and south and between metro and bus uses. Travel patterns are more bounded within north Seoul and south Seoul respectively than crossing Han River between north and south. Within north and south, travel patterns visiting northern CBD and southern CBD, respectively, as well as their local neighbour in north and south, often use metro and metro-local bus combination, while travel patterns visiting only the north and south locals without CBDs more use only the local bus line and even only the areal bus line.